Rihanna is getting ready to start work at sports firm Puma. She's been announced as women's creative director and will be the face of the women's training collection from January. The 26-year-old will develop existing clothing and shoe styles and help come up with new designs for the brand.
Speaking about the partnership, Rihanna said: "I'm excited for you to see what Puma and I come up with." The singer's contract as a global ambassador for the brand will last several years. Puma bosses said Rihanna "will bring her personal touch and creativity to the athletic world". Its new collections will be "designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves". The roles will see Rihanna "directly influencing product collections" as well as appearing in promotional content for new lines.
Puma and Adidas used to be the same company until brothers Adolf and Rudolf Dassler had a row in 1948. The firmed signed a £30m kit deal with Arsenal this year. As part of the Forever Faster campaign, Rihannawill be featured with the likes of Usain Bolt and Sergio Aguero. Bjorn Gulden, Puma CEO said: "With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. "We're delighted to have her as a partner, and we're looking forward to what's to come."
Rihanna's not the first non-sports star to hook up with a trainer company.50 Cent and Jay Z released shoes with Reebok, while Kim Kardashianhas been the face of Sketchers and her husband Kanye West has worked with Nike and Adidas.
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