Calvin Harris may be known as the world's highest-paid DJ, but he definitely has a hit on his hands with his latest project: The singer, producer, and DJ and his ridiculously toned body is the star of Emporio Armani's latest eyewear and watch campaign. The Scottish hitmaker, 30, even took to Twitter to share a behind-the-scenes photo, which features a shirtless Harris (those abs!) as he preps for his shoot by photographer Boo George.
"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy," Giorgio Armani shared in a press statement. "He isn’t a model by nature, and this creates a more sincere and engaging bond with the public."
And Harris feels the honor! "It's incredible to be working with Mr. Armani and his team at Emporio Armani," said the Scot, whose ads will be released globally in January 2015. "I feel an affinity to the brand ethos and have been a long time admirer of their designs."
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