Justin Bieber is no longer the most followed on Instagram!

Yesterday, Instagram deleted all fake accounts from their site, which meant a huge decrease in followers, particularly for celebrities. Justin Bieber lost a whopping 3.5 million followers (15% of his total fans) and is no longer the King of Instagram. The new most-followed person on Instagram is Kim Kardsashian West even after losing 1.3 million followers!

Instagram deleted millions of fake accounts in what has become dubbed the "Instagram Rapture."

Ariana Grande, Rihanna, Selena Gomez, and Kim Kardashian each lost more than 1 million followers.

Taylor Swift fared better than a lot of her fellow celebs, losing a mere 725,000, or 4.4%.

While the Bieb was hard hit, Instagram itself was the biggest loser, shedding more than 18.8 million followers, or nearly 30% of its total, in the culling.The social media site, owned by Facebook (FB, Tech30), announced last week that it has 300 million users

Celebrities use to promote their brands and advertise sponsors that endorse them. Accounts with large numbers of followers can score big bucks from advertisers.

The Stars who lost the most 
1. Justin Bieber
Followers Before: 23,817,614
Followers Now: 20,279,386
Followers Lost: 3,538,228
Percentage Lost: 14.8555%

2. Ariana Grande
Followers Before: 21,748,827
Followers Now: 20,219,621
Followers Lost: 1,529,206
Percentage Lost: 7.0312%

3. Kim Kardashian
Followers Before: 23,519,002
Followers Now: 22,218,039
Followers Lost: 1,300,963
Percentage Lost: 5.5315%

4. Rihanna
Followers Before: 14,454,434
Followers Now: 13,294,570
Followers Lost: 1,159,864
Percentage Lost: 8.0243%

5. Selena Gomez
Followers Before: 19,572,601
Followers Now: 18,456,569
Followers Lost: 1,116,032
Percentage Lost: 5.7020%

6. Bruno Mars
Followers Before: 3,692,756
Followers Now: 2,811,373
Followers Lost: 881,383
Percentage Lost: 23.8679%

Source:  ‏‎World Music Awards‎‏